The toy market inChinais growing and has caught the attention of foreign enterprises in recent years.
In 2018, domestic toy sales hit over 70 billion yuan, up 9 percent on the previous year, while imports of traditional toys were worth about 649 million dollars, a year-on-year increase of 15.9 percent, according to China Toy and Juvenile Products Association.
'Since we entered the Chinese market in 2006, we've built more than 180 stores. In the next three to four years, we're expected to have opened 400 stores,' Zhuge Min, managing director of Toys 'R' Us inChina, a multinational toy company, said in a recent interview.
The toy giant Lego is also optimistic aboutChina's toy market. A senior manager in the corporation said the company's sales inChinahad increased rapidly in the last four years. Right now, there are 78 retail stores inChina. That number will rise to 140 by the end of 2019.